In December, 425 Business profiled Bellevue-based retail analytics and indoor-mapping company Point Inside. The company, known for its StoreMode platform that allows large retailers to enhance their branded apps with customer-engagement tools such as indoor maps, shopping lists, in-store product locations, coupons, and personalized deals, made a big step in growth in November by partnering with Target, just in time for the busy shopping season. The new features in the Target shopping app include interactive maps, shopping lists, type-ahead and auto complete functionality, and an interactive Black Friday map.

According to Point Inside, its mobile engagement platform will be accessed by nearly 3 billion shopper interactions on more than 100 million devices through the mobile apps of Point Inside’s top retail partners by the end of 2014.

Get to Know Point Inside CEO Josh Marti

Josh Marti, CEO of Point Inside. Photo by Rachel Coward

Josh Marti, CEO of Point Inside. Photo by Rachel Coward

425B: Where were you born?
Josh Marti: I’m a fourth-generation Seattlite (my parents drove from Cougar Mountain to have me in Seattle).

425B: Where do you reside?
JM: Bellevue. I drove to Seattle to have my four daughters so they could be fifth-generation … just for fun (thankfully, no I-90 babies).

425B: What are your hobbies?
JM: Golf in the summer and being a 12th Man in the winter.

425B: Favorite place on the Eastside?
JM: Calcutta Grill at The Golf Club at Newcastle.

425B: Name one business leader you admire.
JM: I’ve seen the tough-to-deal-with side of (Kemper Development Company), and still have tremendous respect for Kemper Freeman Jr. and his bets on Bellevue.

425B: Name One must-read book for entrepreneurs.
JM: Open Innovations: The New Imperative for Creating and Profiting from Technology by Henry William Chesbrough. Moust founders come from big companies, and his book uses examples from the ’80s and ’90s that lay out a dozen or so ways in which you can become an antrepreneur within a company.

425B: What’s your favorite piece of advice you’ve ever received?
JM: “Make decisions promptly and objectively with fairness to all concerned.” My grandfather wrote this to himself in a 1968 letter that my mom found in his desk after his death in 2012.

425B: The future of business in the Northwest is:
JM: Outperforming but overlooked.