Consumer-facing businesses located in off-path areas sometimes find the path to success a difficult one. Nevertheless, success is exactly what the Woodmark Hotel & Still Spa in Kirkland has enjoyed since the luxury boutique hotel opened in Kirkland’s Carillon Point complex.

So what makes this one-off hotel so attractive? The Woodmark team would say it’s the hotel’s commitment to personalizing the customer experience. In fact, it is a Woodmark passion to “create a culture of ‘yes’ for every guest,” said Lauren LeVasseur, Woodmark’s marketing coordinator. “The Woodmark focuses on making sure the guest is consumed with the destination.” Regardless of whether a guest is there for corporate team building, family activities on the water, a wine tour, a private tour on the hotel’s Woodmark II vintage Chris Craft, or a romantic meal overlooking the water, it is available at the Woodmark.

A member of the Destination Hotels family, the Woodmark has been designated one of the Top Resorts in the Pacific Northwest by readers of the luxury-focused Condé Nast Traveler. The 100-room, elegantly appointed property is a 15-minute drive from Seattle, Bellevue, Redmond, and Woodinville and a full-service hospitality center catering to both business and residential customers. The facility features 21 suites, a contemporary fitness studio, three signature restaurants, and a full-service spa, with stunning close-up waterfront views of scenic Lake Washington.

Event clients enjoy spaces with floor-to-ceiling windows and views of Lake Washington or the marina, as well as customized services tailored to the group’s specific needs. “We offer additional group breakout options such as our s’mores station, water activities, and spa mini treatments,” LeVasseur said. “The serene lakefront atmosphere helps guests stay focused and motivated by natural views and interactive group activities.”

Another way the Woodmark enhances its guest experience is through innovation. “Seattle is a top-of-the-line city with continued growth in innovation, and the Woodmark is just minutes from Seattle, making innovation our priority,” said Howard Jacobs, general manager of the Woodmark. “We will continue to grow and strive to find new ways to make our guests feel at home and at ease when they are here.”

Recently added amenities include Zingle guest-service texting; a tie bar with commemorative ties to celebrate holidays and personal milestones; and the OpenKey system which, according to Jacobs, allows “customers a streamlined ability via their smartphone to check in remotely as well as access their guest room.”

According to LeVasseur, the hotel anticipates several additional “experience-friendly” announcements in the coming year.