Just in time for the midterm elections on Nov. 6, Twitter and Redmond-based Tagboard have announced a joint project that aims to make it easier for media organizations to find and incorporate Twitter content into their live broadcasts.
Tagboard Discover, available starting today, allows news stations to locate relevant tweets by filtering content by politician, election, topic, location, issue, and other keywords.
“For news producers, success in storytelling demands they source unique and timely live content to include in their broadcast, bringing viewers closer to the story and empowering the voice of the voters behind every location, election, and debate,” wrote Tagboard Head of Product Tyler Singletary in a recent blog post.
According to Tagboard, the new service gives broadcast producers the ability to cull questions and instant reactions from viewers and display those tweets on air.
“Twitter is delighted to be working with Tagboard and local television stations around the country to bring the Twitter conversation about the U.S. elections to viewers’ TV screens,” said Eric Zuckerman, manager of news partnerships for Twitter.
Tagboard reports that hundreds of national and local news organizations including TEGNA, ABC, FOX, NBC, Sinclair, C-Span, and The Washington Post, will all have access to Tagboard Discover.
“The innovative crowdsourcing that the Tagboard, Twitter, and TEGNA collaboration enables is surfacing locally relevant conversations in real-time and enabling voters to ask questions during debates,” said Adam Ostrow, chief digital officer of TEGNA, an early adopter of the technology.
This isn’t the first collaboration between Tagboard and a major social media company. In July of this year, Tagboard announced a partnership with Snapchat.
Read more about Tagboard Discover here.