Tagboard cofounders , from left, Sean Sperte, Josh Decker, and Tim Shimotakahara. Photo by Shawn Kinney

Tagboard cofounders, from left, Sean Sperte, Josh Decker, and Tim Shimotakahara. Photo by Shawn Kinney

Bellevue-based startup Tagboard always wanted to add e-commerce capability to its social-media discovery platform, but instead of building out the capability, Tagboard announced this week that it acquired Ziibra.

Ziibra, founded in 2013 and formerly based in Fremont, offers e-commerce companies a way to capture customer metrics, such as referral websites, traffic analysis, funnel tracking, and secure payment systems with websites built to scale. The company also integrated marketing tools into its platform, including email marketing tools , blog platforms, and customer support.

“We are now poised to provide our customers with tools for dynamic social integrations no matter what those may be: e-commerce, conversational commerce, mobile experiences, etc.,” said Tagboard CEO Josh Decker.

The first product-level features from the acquisition are expected to be released in early summer. The features currently are being developed in partnership with the Seattle Seahawks, one of Tagboard’s premier clients. Tagboard’s retail clients include Microsoft Stores, Hershey, Louis Vuitton, Adidas, and Nordstrom.

“Tagboard has proven to be a market leader in social media embeds and displays,” Rudy Gadre, an investor in both companies, said in a statement. “With a client list that includes so many major retailers, investing into this area makes a whole lot of sense.”

Ziibra founder and CEO Omri Mor, cofounder Justin Myers, and select staff members have joined Tagboard as part of the product development team. The terms of the acquisition were not disclosed.