Bellevue-based Snackdish wants you to use your phone in the theater. Controversial, sure, but founder and CEO Kevin Hall believes it’s an antiquated cultural rule.

“I think if a person is quietly typing or looking at their smartphone, that should not be an issue. I think the glow of the screen is just the default objection to smartphones,” Hall said. “Because if you are really focusing on the movie someone else’s smartphone would not be a distraction.”

SnackdishOne of the ways Hall and his team are combating in-theater phone use complaints is with theater mode — a low-light option for when a brightly lit screen will be a distraction to others.

Snackdish is a new way for TV-watchers and movie-goers to connect around shows they’re watching. Users check in to the show on the app and can see what other watchers have said about the show, including Easter Egg reveals, mistakes, and favorite quotes.

The company was founded in 2009.

The app now is available for iOS, but more importantly, what is Hall watching?

“I have really enjoyed Amazon’s The Man in the High Castle. In fact, I watched the series twice. I also binge watched Aziz Ansari’s  Master of None; very good. And (I’m) also catching the last season of The Mindy Project on Hulu. I am also looking forward to the end of Downton Abbey, Sherlock, Silicon Valley, and Girls in the next few months,” Hall said.

Hall is a fan of changing the way people experience movies, from in-show interactions to overhauling concession stands and ticket prices.

“The theaters control your experience after you buy a ticket, and that creates a barrier. As a group, they have been hesitant and haven’t historically faced competition inside the theater,” Hall said. “If you go to a grocery store, you can find dozens of flavors for popcorn, but why haven’t you been able to buy wasabi or sriracha popcorn (at a theater)?”

Hall said he would like to see the market cater to different movie-going segments of the population, such as different demographics, and fan-based events around The Rocky Horror Picture Show and franchise showings.

“Right now, there are small discounts for matinees, but I do imagine it is just a matter of time before movie goers will pay more for reserved seats, and better seat locations,” Hall said. “Likewise, there should be serious discounts for poorly playing movies.”