Newcastle-based Select a Head started the same way a lot of companies do: trying to fulfill a need. In this case, CEO Steve Kenkman needed a way to display a memorabilia drum head he created to hang on his wall alongside a Queensryche guitar decorated with the band’s logo.
“If I was going to have something that I thought was really cool, I did not want to do it injustice by simply using a nail. I wanted it to make a statement. I wanted it to look like Scotty Rock (Scott Rockenfield, the band’s drummer) cut the front off his very own drum set to give to me to hang on the wall,” Kenkman said.
And thus, Select a Head was born. Kenkmen contacted Rockenfield, now his business partner, of Rockenwraps to further develop the idea and make a prototype. The company was founded in August 2013, and it continues to gain traction with music, college, and brewery memorabilia.
Kenkman said the company has printed drum heads with all kinds of images, from band graphics to university logos, artwork and family photographs. “We’ve been told that basically this item is like a blank t-shirt.” Kenkman said. “You really can put anything on it.”
An attorney asked Kenkman for a drum head with his company logo on it. “Because you associate the image of a kick drum with a rock band, now he feels like he was in a rock band,” Kenkman said. “He feels like a rockstar.”
Select a Head specializes in band and concert memorabilia, but Kenkman said there also is demand for college memorabilia and items for breweries. They produced a few drum heads for Elysian Brewing Company’s Men’s Room and Loser brews. The company recently acquired a standard licensing agreement, so a new array of logos and brands now are available for drum heads.
The company is also in discussions with Bravado, a Los Angeles-based music licensing agency that works with artists and performers such as Lady Gaga, Katy Perry, Green Day, and The Rolling Stones.
As the company moves forward in exploring investor relationships and growing the company, Kenkman and his partners are trying to decide where to focus their attention. Does Select a Head pursue the music industry, or embrace the variety and possibilities for custom art?
“We’re trying to decide what is going to be the best direction for the company long-term, and what we can handle with our team right now,” Kenkman said.