Prerna Goja’s digital-transformation company, Redmond-based Zensa LLC, focuses on services that include making technology accessible for people of all abilities, plus building products to help small and medium-sized businesses.
Think of Zensa as having a services arm and a product arm, the latter of which is flexing a timely new product, Prospur, a customer-management tool geared primarily for small and medium-sized businesses, and which Zensa calls a COVID-19 recovery product. Prospur’s purpose: to help recoup and build business, said Goja, president and CEO of Zensa.
Zensa accelerated the production and launch of Prospur in response to the pandemic after conceiving the idea for it in November, before the novel coronavirus swept the nation and globe. Prospur was released in mid-June.
COVID-19 has ravaged businesses of all sizes, but especially smaller companies with fewer resources to respond.
“It’s a time that we all need to kind of come together and build our businesses and communities back — help them to build and acquire, and engage with their customers,” Goja said, viewing Prospur as a tool in the COVID-19 response.
Prospur aims to digitally transform business in six primary areas: sales, marketing, operations, finance, analytics, and people — by automating and connecting services like social media, invoicing, accounting, marketing offers, and more. Features include marketing management, calendar and bookings management, listings management, social media integration, Office 365 and G Suite integration, SMS integration, and data archival for old data in CDS databases.
Goja offered an example of a bakery, for which Prospur would list the business on various websites to increase exposure to drive customer demand, and integrate all social media communication on myriad sites.
“We automate that entirely for you,” she said.
For example, Prospur could send out a notification that the bakery has a special running today between certain hours.
Then, Prospur manages all the operations and finance, plus analyzing where customers are coming from, business trends, and more, she said.
“We help them manage their business end to end,” Goja said.
Zensa also is building accessibility features into Prospur so that it’s usable by people of all abilities, she said, noting technology accessibility has been integral to the company since its founding.
“I believe every person has the fundamental right to access information and technology via the web or a device — no one should be excluded,” she said in a Microsoft U.S. partner blog in January.
Zensa is a Microsoft gold partner. Gold partners demonstrate expertise in delivering quality solutions in one or more specialized areas of business, according to Microsoft’s website. Zensa is driving Prospur on Microsoft’s Azure cloud, and Prospur is built on Microsoft’s Power Apps.
Goja added in the blog, “Every company and organization has a responsibility to provide equal service to its customers or users and to create a sense of belongingness.”
From a business standpoint, accessibility is important because there are more than 1 billion people globally with different abilities, so excluding those potential customers and users can hurt growth, she continued, adding that accessibility in technology is required by law in many countries.
In the blog, Goja said tech companies can make their products and services more accessible by involving stakeholders in product planning, design, and development from the beginning, which is more effective than trying to add accessible features later, and by identifying an accessibility champion as the go-to person for accessibility-related issues, and ensuring products and services follow accessibility guidelines.
Zensa started as an accessibility services company, offering accessibility testing of technology products for large enterprise customers like Microsoft, Compass Group, and Facebook, primarily testing accessibility for the blind and visually impaired, and offering fixes where necessary. Its services include compliance testing; web, app, and mobile testing; usability testing; and document accessibility, among other services. It also provides accessibility program management, development, deployment, and staffing services.
Zensa also has strategic partnerships with organizations that employ and offer services to the blind or visually impaired.
Other enterprise services Zensa offers include engineering work, such as enterprise cloud and web development, mobile application development, SharePoint development, testing services, and myriad lab and hardware services. It also offers technical staffing services, recruiting tech talent for partners and clients, primarily Amazon, Facebook, and Microsoft, Goja said.
Zensa’s services arm generally serves large enterprise-level companies like those.
While Prospur is the latest offering from Zensa’s products arm, other products have included AppInteract, a do-it-yourself artificial intelligence platform that provides companies a simple-to-follow way to build mobile apps for customer management.
Another early product from Zensa was uReporter, a mobile app that empowers citizens to report news events they encounter and submit text, pictures, audio, and video to a media outlet to consider for publication or broadcast.
For Goja personally, she has sought balance in how she operates Zensa, both giving back to and building communities, whether for people with different abilities, smaller businesses, or enterprises.
It’s reflected in the company’s name, Zen, for balance, and sa, meaning “like” in her native Hindi language, “so it’s like a balance,” Goja said. “I wanted to build the products and the services that could enable that balance.”
She sees tremendous growth opportunities for Zensa, which was listed last year among Inc.’s 5,000 fastest-growing privately held companies based on revenue growth from 2015 to 2018.
“But more than that, what I really, really want Zensa to be is a company that is producing products and services which are really helping our communities, which are really transforming our communities, which are really empowering our communities — that has always been my goal,” Goja said.