In March, 425 Business profiled PurpleWall, a Kirkland-based startup dedicated to digitizing the interior design process. The company aims to make the interior design process more affordable and more streamlined.

Get to know PurpleWall cofounder Jonathan Chang:


PurpleWall CEO Johnathan Chang. Photo by Rachel Coward.

425 Business: What are your hobbies?
Jonathan Chang: Basketball, tennis, poker, and chess

425B: What is your favorite place on the Eastside?
JC: With two young kids, Simplicity ABC in downtown Kirkland is our haven, especially on a rainy day.

425B: What is your favorite app?
JC: QuizUp, because it showcases the power of crowd-sourcing. And my mastery of useless Full House trivia.

425B: Who is one business leader you admire?
JC: Proctor & Gamble CEO A.G. Lafley always keeps customers’ behaviors and needs at the forefront and continually innovates before competitors.

425B: What is one must-read book for entrepreneurs?
JC: Jonathan Livingston Seagull by Richard Bach.

425B: What’s the best advice you’ve ever received?
My dad, a serial entrepreneur himself, told me when I was contemplating staying at Microsoft and starting a business at the same time: “Just close your eyes and jump, son.”

425B: The future of business in the Northwest is ______
JC: Not waiting for you!