Imagine preordering all of your grocery items online and then having them delivered to your car when you pull up to the store. Pretty cool, right? PCC Natural Markets announced it is now testing this type of curbside pickup service at its Bothell location through its new partnership with Instacart.
Called Click & Collect, shoppers can simply visit PCC on Instacart where they can virtually shop for groceries, selecting everything from fresh produce to hot deli dishes. Once the order has processed, the store’s staff will prepare the order for pickup. Shoppers then can drive to the store where the staff will hand-deliver the packaged order to the customer’s vehicle.
Bothell PCC is the newest of the co-op’s 11 greater Seattle-area stores. Since its opening in July of 2016, the store has been a hub for testing food innovations and also the logistics of donating hot food items to local nonprofits. Now the location will test the Click & Collect service and apply lessons learned to other PCC stores.
“Our co-op was born and raised in the Pacific Northwest, so we naturally embrace a ‘test and learn,’ pioneering philosophy,” said Cate Hardy, PCC Natural Markets CEO. “The best way to learn is to do, so when Instacart offered to help us explore curbside pickup, we couldn’t resist the opportunity to enhance service for our members and shoppers while simultaneously getting smarter about fulfilling online orders in our stores.”
PCC first ventured into online shopping and delivery with Instacart in fall 2015, then with Amazon PrimeNow in spring of 2016. The new Instacart curbside pickup service is available exclusively at Bothell PCC for residents in select zip codes in Bothell, Duvall, Everett, Kenmore, Maltby, Mukilteo, and Woodinville.