Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

In this compact and succinct guide, authors and co-founders of Somersault Innovation, Ashley Welch and Justin Jones, explain how sales professionals can implement a “sell by design” methodology which will guide readers to keep up with the disruption between technology and sales while establishing a “deeper human connection in an era of automated response.” This technique has been adopted by larger firms like Facebook, Salesforce, and GE.

Naked Sales book