A simple solution can become a multimillion-dollar idea — just ask Sari Davidson, who bootstrapped her toddler-products company in her home with a sewing machine from Target. Twelve years later, BooginHead is going strong, with a line of problem-solving products for parents — including Davidson’s first creation: SippiGrip, a leash for sippy cups with grippy material that wraps around the neck of the cup. No more sippy cups on the ground. BooginHead moved into its downtown Issaquah office in March 2018, and is celebrating exciting growth. The BooginHead line can be found in Target, Walmart, and Rite Aid, and was recently picked up by a Texas-based company and will soon be available in all U.S. military commissaries.

Photo by Tori Dickson


A Heartfelt Gift

One year, Davidson’s staff gave her this homemade present filled with thoughtful reasons they appreciate her, not just as an employer, but also as a person. One person wrote: “(I like) the way you treat your employees.”


Words of Wisdom

This framed quote was Davidson’s North Star during her single years (she’s engaged now, and has been for about two years), reminding her that waiting for the right guy would be worth it, because he would appreciate her for the independent woman she is. 


Putting BooginHead on the Map

Davidson launched BooginHead in 2007 with the SippiGrip as her first product. The pink polka-dot pattern was among the original designs and has been a mainstay in her line. The PaciGrip, however, is the best-selling product, and is clipped onto a child’s bib or outfit to keep pacifiers from falling on the ground. BooginHead just launched this silicon version.


‘Office Space,’ Anyone?

Recognize this cherry-red stapler? It became an icon after Office Space was released in 1999. When Davidson started working for Microsoft in June 2006, she found the stapler in her welcome package, along with a copy of the film. Now … if you could just move your desk back, that would be terrrriffic.