Microsoft launched its next generation of devices today, including a new Surface laptop, Lumia phones, and Microsoft Band 2. The social media response to the event and devices so far has mostly been positive, with users being mostly impressed with Microsoft’s new lineup.
Nadella: We think of ourselves in the experience business. We are not just building hardware for hardware sake. #Windows10devices
— Microsoft (@Microsoft) October 6, 2015
There has been a question of whether or not Microsoft’s continued work on devices was futile, because the company had lagged behind other hardware companies in terms of innovation and sales. When Microsoft launched the Surface in 2012, the device was met with cynicism. Many criticized the tablet for trying to fill a hole in the market that didn’t exist due to the popularity of Apple’s iPad. Over time, sales of the device told a different story, leading to $888 million in revenue for the tablet during fiscal year 2015’s fourth quarter alone. Today, Microsoft revealed the next step for the Surface – the Surface Book. The laptop features a full-size detatchable keyboard, and a new Surface Pen. The computer has a 13.5-inch screen and weighs 3.34 pounds.
The new laptop in engineered to run creative applications, such as Photoshop and Illustrator, in addition to Windows 10 Office products. The flexibility of the keyboard means the device can be used as a tablet or laptop, depending on the needs of the user. Microsoft also unveiled the Surface Pro 4 as a faster, thinner, lighter upgrade to its flagship product line. Also announced today were the Lumia 950 and Lumia 950 XL which use Windows 10 to seamlessly integrate the mobile user’s experience, from handheld device to laptop and desktop interfaces. The Microsoft Band 2 also received a refresh, including a curved screen, barometer, and apps for text, email, and fitness. Microsoft has partnered with a number of apps to create a seamless user experience. The device is compatible with any phone, so users can sync the band with Android, Apple, and Microsoft operating systems. Microsoft Band 2 wearers will be able to pay for their Starbucks and call and Uber, as well as stay connected through text, email, Twitter, and Facebook, and have access to Cortana at their wrist. The device retails for $249 and is available for pre-order. HoloLens is now released for developers in the U.S. and Canada and will begin shipping early 2016.