Microsoft’s Team Xbox announced this week that it had acquired Seattle-based streaming service Beam.

Beam logoBeam offers subscribers the ability to play along or watch game streamers in real time. What does that mean, exactly? It makes things social. As online streamers play games, Beam users can actually play along with them. Beam is about helping streamers make interactive broadcasts and allowing those watching to be a part of the action.

“We at Xbox are excited about this convergence between playing and watching, and want to provide gamers with the freedom and choice to have great multiplayer experiences across all of Beam’s platforms,” wrote Microsoft’s Chad Gibson, partner group program manager for Xbox Live.

The streaming service originally launched in January. CEO Matt Salsamendi reflected on the company’s growth in a blog post about the acquisition. He also wrote about the benefit of being acquired by Microsoft.

“As part of Xbox, we’ll be able to scale faster than we’ve ever been able to before. We’re expanding the team, bolstering our infrastructure, and most importantly, continuing to grow and support the amazing community at Beam,” Salsamendi wrote.