A Leica Camera store opened at Bellevue Square earlier this month. The world famous German company is known for their carefully crafted cameras that have captured key moments in history over the past 100 years.  In the New Yorker, Anthony Lane said, “Even if you don’t follow photography, your mind’s eye will still be full of Leica photographs.”

VIDEO: 100 Years of Leica Photography: Pictures for Eternity from Leica Camera on Vimeo.

Alfred Eisenstaedt’s famous image of a sailor kissing a nurse in Time Square on V-J Day 1945 was captured by a Leica for Life magazine. The famous 1960 portrait of Che Guevara that became an iconic image for rebellious teens was shot on a Leica. And the unforgettable photo of children running in the street during the Napalm attack in Vietnam 1972 was captured by photographer Nick Út clutching his Leica. Visit Leica to see more famous images made through the decades.

Beyond its legendary history, Leica cameras are known for their construction and optical quality. Approximately four years ago, the company received rave reviews when it released the M Monochrom, which only shoots in black and white. Leica cameras are a hefty investment, starting at about $4,200. The black and white M Monochrom is about $8,000.

You won’t find Leica Camera at just any mall either. There are only four other Leica stores in the country. We contacted Leica for this story but they were unable to comment in time for publication. If you’re still questioning just how fancy Leica is, check out the box these cameras come in. Looks like something out of a James Bond movie.

VIDEO: The Unboxing of the Leica M Edition 60 from Leica Camera on Vimeo.