A tech startup that’s changing the way employees enroll in company health care plans is further expanding with a new president

League Insurance Agency Inc., co-founded by Eastside resident Todd Humphrey, announced recently that Brian Ancell will join the startup as its new president. Ancell is a health care heavy hitter, most recently serving as president of Welltok Inc. and executive vice president of Premera Blue Cross.

League Insurance

Brian Ancell joins League as its new president. Photo courtesy League.

“It’s time to give consumers the right access, information, and financial incentives to make educated choices about their personal health within our health care system, despite what changes may take place,” said Ancell in a press release. “If we give employers and consumers the right tools, they will shape the future of health care in our country.”

League was founded with the vision to give employees the option of selecting personalized plans with a “consumer-first digital platform.” It offers unrestricted health and lifestyle accounts, paperless transactions, and a pay-per-use model where employees only pay for what their teams use. League also helps employers integrate on-site services, including yoga and mental health programs.

League Insurance, Todd Humphrey

Eastside resident Todd Humphrey serves as League CCO and cofounder. Photo courtesy League Insurance Agency Inc.

League cofounder and CEO, Mike Serbinis, said more than 155 million Americans rely on employer health benefits, but few find it to be a “meaningful experience.”

League currently is based in Chicago with operations in Washington. By summer 2018, the company plans to expand to the top 10 U.S. metropolitan areas.