These days, there are more working mothers than not. According to the U.S. Department of Labor, about 70 percent of women with children under the age of 18 work, and about 62 percent of mothers who have given birth in the last year are in the labor force. The mandated U.S. leave policy for working moms is only 12 weeks of unpaid leave. While some employers offer more time off than that, there’s no question that moms are coming back to work while simultaneously juggling their responsibilities at home. One of which is breastfeeding.
For many women, pumping in the office can be a challenge. And wearing something professional that lends itself well to pumping or breastfeeding can be hard to find. When Diane Lansinger became a mother she realized how limited her options were when it came to breastfeeding clothing. So, she started her own clothing line. Kinwolfe, headquartered in Bellevue, is an upscale contemporary apparel brand that makes tops, jumpsuits and dresses for women who are breastfeeding. The clothes are made of silk and often incorporate bold colors and prints.
“Kinwolfe honors successful, strong mothers who value their personal style and who are also committed to their breastfeeding goals, whatever those may be. We’re here to elevate breastfeeding style to a level these women deserve,” Lansinger said in a statement.
Kinwolfe clothing is designed with a nearly invisible zipper that stretches down the front of the garment. When a mom needs to pump or breastfeed they simply have to unzip. The clothes are also designed to flatter various body shapes and sizes. They went through 15 different fit adjustments before launching. And everything was designed so that the clothes are not obviously for breastfeeding. They’re meant to be contemporary and stylish. Something suitable for the office. The fabric is also machine washable.
Because Kinwolfe is an upscale clothing line; it’s pricy. A dress costs anywhere from $215-$325, tops are $155-$235, and jumpsuits are $295-$375.
Kinwolfe are for moms who want, or need, to breastfeed or pump in something that’s fashionable. But perhaps Kinwolfe hits on a much bigger issue. Are there enough products that support new mothers transitioning back into the workplace? Because we know full-well, there are millions of women doing it every year.