‘425 Business’ Teams up with KING 5

Premier Media Group, the parent company of 425 Business as well as 425 and South Sound magazines, has announced a content-sharing partnership with KING 5 that is set to begin later this fall.

The two operations will begin sharing content through digital and social platforms.  Content will include stories about the best new businesses, neighborhood profiles, prominent personalities, and more.  Each organization will continue to tell great stories on the topics and the areas they know best, and both now will have the opportunity to deliver their original local content to a wider audience.

“The partnership was a natural fit. We have a mutually deep appreciation for the lifestyle of the region, and know how to showcase it on multiple platforms,” said Josh Dunn, Premier Media Group’s publisher.

“A place as beautiful and dynamic as the Pacific Northwest deserves to have a bright light shining on it.  This partnership will extend the reach of both brands, introducing audiences to new people and new places, and bringing us all together,” said Jim Rose, KING 5 vice president and station manager.

KING 5’s two local programs, “New Day” and “Evening,” will begin integrating segments inspired by 425, 425 Business, and South Sound magazines later this fall.  Likewise, readers should look for KING 5’s mark to make guest appearances in future editions of Premier Media Group’s magazines and online products.

Both companies see tremendous value and interest in the developing South Sound and Eastside communities, both areas which Premier Media Group has focused upon for more than a decade.

About KING 5

KING 5 was the first television station in the Pacific Northwest, founded in 1948 by Dorothy Bullitt, now owned by Gannett Co., Inc.  Today KING 5 is the dominant media company in the region, delivering the largest local news audience, the most local programming and a combined 30 million monthly page views of our digital platforms.

About Premier Media Group

Premier Media Group was founded in Tacoma in 2001.  Its publications are written, designed, created, and published locally. For more information, visit www.premiermedia.net.

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