Photos courtesy Hand & Stone via Facebook.
Bellevue’s booming business community can breathe a sigh of relief. Mark and Shellie Fredrich are opening their new Hand & Stone Spa in the Crossroads Mall on Aug. 10, and they’re poised to make an impact in the community. As franchisees, they know the brand is solid but they also know that what brings people back is great people.
Mark is a born-and-raised Seattleite with 25 years experience in the business, first as a massage therapist, then as a chiropractor. Shellie, who grew up around San Francisco, has lived in Seattle for 30 years and spent more than a decade managing naturopathic healthcare businesses.
“We were working in the real-estate business, and it just wasn’t exciting us,” Mark said. “We decided it was time to invest our energy in something we could really get behind. Something we loved.”
The Fredrichs love providing for the people who share their home city. They take pride in giving back to their neighbors and being part of a prosperous, synergetic city.
“We’re excited to be part of this community,” Shellie said. “We were looking at a few locations in the Tacoma-Seattle area, and this one was the perfect fit.”
The 3,424-square foot facility, with 13 state-of-the-art treatment rooms, is located at Crossroads Mall, but Mark said calling it a “mall” a misnomer.
“It’s more a neighborhood center, than a mall,” Mark said. “What brought us here is the community. There are so many exciting things happening. Every weekend there’s live music at the interior of the mall. There’s a farmer’s market on Tuesdays. We can’t wait to get involved and help serve our community.”
While the Fredrichs are excited to settling into their new neighborhood, the journey was not smooth sailing. The couple originally was positioned to open a different franchise spa in Monterey, California, but the deal fell through.
“We loved Hand & Stone as soon as we found them,” Shellie said. “They’re the No. 2 competitor in the market, they have exceptional client service. A five-star spa experience, for a three-star price.”
Once the Fredrichs had their brand, they set out in search for a location and their eyes were set on Bellevue. They were able to settle on a storefront in September, but had to wait until April to move in.
“Location, location, location,” Mark said. “We already have events planned. Our vision is to have a thriving business that supports and nurtures our clients, employees, and the community.”
Hand & Stone affords the Fredrichs the opportunity to implement Shellie’s marketing expertise at a grassroots level where they’d like to make the most impact. With Hand & Stone’s corporate office handling classic advertising, such as direct-mail postcards and TV ads, the Fredrichs are able to impact the community with things such as a booth at the farmer’s market.
When the Fredrichs are not building their new business, Mark trains his team members to help them earn 24 continuing education credits each year. Cost of training can be an issue, but Mark provides the training to his team members free of charge.
“It helps to hone your craft and stay practicing,” Mark said, “I feel like my 25 years isn’t going to waste. I feel like I’m passing my knowledge on, and I can keep helping people in the future.”