Gene Juarez Salons & Spas today is celebrating the grand opening of its newest location at The Shops at the Bravern.

The new space features a concept that is unique to The Bravern location, providing guests with a fresh experience complete with new amenities not offered at Gene Juarez’s prior Bellevue location.

“We wanted to move to a fresh new space,” Scott Missad, president and CEO of Gene Juarez, said in a statement. “This move gives us an opportunity to do a whole new concept.”

The Bravern location offers guests a modern experience with a New York loft meets Pacific Northwest vibe. In addition to the fresh design, the new location also features a variety of new amenities and services, including a shampoo oasis and decompression zone, a pedicure bench, and a stand-alone men’s salon called Gene Juarez Men.

To celebrate the opening, Gene Juarez Salons & Spas is offering a complimentary glass of wine to guests at all 10 of its Puget Sound locations throughout the month of November.

Gene Juarez offered 425 magazine a sneak peek at the new location at The Bravern. Check out the gallery below for a first look, and visit for more information.

(All photos courtesy Gene Juarez Salons & Spas)

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