Kirkland-based Fitcode launched its browser extension, Jeanius, earlier this month to further the company’s effort to make shopping for jeans more successful and satisfying for both the customer and the retailer.
The free extension works on the Chrome, Firefox, and Safari browsers, and on supported designer and retailer sites such as Nordstrom, 7 for All Mankind, Citizens of Humanity, Paige, J Brand, Joe’s Jeans, Hudson, NYDJ, and Kut from the Kloth.
Users must first create an account with Fitcode and complete a quick five-question quiz to determine their ideal fit. Once the browser extension is installed, the Fitcode icon will be displayed on supported sites to help women shop for jeans that best suit their body type. The browser extension also allows shoppers to track their favorite jeans, find the best price across supported sites, and get additional details such as measurements, fabric information, and stretch factor.
“With no standardized measurements across brands, online shopping is a guessing game for women,” CEO Rian Buckley said in a statement. “Fitcode seeks to empower women to shop online with confidence for jeans that fit and flatter diverse body types.”
Buckley said the extension takes that effort one step further by providing Fitcode matches where women shop, and not exclusively on Fitcode’s website. “We like to think of the browser extension as part personal denim stylist, part online shopping companion,” Buckley wrote in a blog post.
The tech-fashion startup received $1.8 million in its Series A funding in September, led by Kirkland-based Harvey Partners. Buckley said then that the funding would be used to grow its brand-partner network and develop its marketing voice.
“We’ve been really tech-heavy and focusing on building the product for the last year that now we’ve gotten it to this degree where I’m really comfortable with it,” Buckley said in September. “I don’t want to slow the pace on tech, but I really want to bring marketing up to speed, and I’m cognizant of the idea that you can have a killer product but if you don’t take it to market correctly then no one is going to know about it.”