A group of Eastside tech startups, all part of a delegation called Startup 425, are in Barcelona this week for the world’s largest mobile technology conference, Mobile World Congress.

Startup 425’s delegation includes representatives from three local startups: Doghead Simulations, a virtual reality software startup, Odd Atom, another VR-related startup, and dTOOR, which makes the Cyrcle Phone.

Lawrence Lerner and Inigo Esteban are among the tech thought leaders who will be helping companies improve their approach to selling products and making connections at the conference. This is the third year a group of Washington businesses have made the trek to Barcelona for Mobile World Congress.

425 Business reached out to Startup 425 Program Manager Jesse Canedo to find out more about the delegation’s participation in the global conference.

“For 2018, Startup 425 is participating in Mobile World in two ways,” Canedo said. “First, we’re working with Eastside tech startups as they use the trade show to explore their first international sales and partnerships. We paired them with an experienced international sales professional, who coached them on best practices for targeting and developing business leads. Our hope is to accelerate this cohort’s business growth in a way that creates global opportunities for them and new jobs for our region.”

There are two major goals for the Eastside tech startups attending the conference. One is to bolster the profiles of these local businesses. The other is to market Seattle’s Eastside as a great place for global mobile innovators to set up shop.

“This year, we’re also placing a greater emphasis on promoting the Startup 425 area as a fantastic place for companies from around the world to find talent and locate offices,” Canedo explained. “The Seattle area generally—and the Eastside in particular—is home to many of the companies that have defined and continue to define global technology standards. Companies like Microsoft, Boeing, and T-Mobile create foundational technologies that billions of people use every day. We want like-minded firms to join our innovation ecosystem and build the future here.”

Washington’s Department of Commerce and the Port of Seattle provide generous logistical and grant support to Startup 425 and the members of its delegation. Mobile World Conference started on February 26 and ends on March 1.