Thomas Vogele and Steve Reed saw a void in Washington’s wine business and created a business of their own to fill it.
The pair launched Redmond-based DrinkSpace in September to provide wine sales and marketing expertise to wine producers.
Vogele has worked in the wine industry for 22 years, and most recently spent time at Michael Mondavi’s FOLIO Fine Wine Partners. Reed is a 23-year veteran of marketing and advertising. The two believe their combined knowledge can have a significant impact on boutique beverage producers.
“Our goal is to provide vital sales and marketing direction and a voice for the small to midsize producers that they just don’t have right now,” Vogele says in a press release. “This will give them the time and bandwidth they need to grow their brand in a strategic, methodical fashion in the alcohol drinks business.”
Reed says the pair will use their knowledge of social media, public relations, and traditional advertising to help small companies and brands.
“Our relationships will allow our producers to take the daily marketing tasks off of their plates to allow them the freedom to focus on brand strategy and growing their business,” Reed says.
DrinkSpace will work with wineries and small-batch distilleries.