Margaret Spencer, a serial entrepreneur from Bothell, started DRES personal styling about eight years ago as a way to empower women through great fitting fashion.  Now she’s celebrating the launch of her second DRES book at the Woodmark Hotel in Kirkland from 2-4:30 p.m. on Nov. 8.

To fully understand what DRES is all about, you have to know its history. As Spencer’s daughters grew up they noticed that they had different body types and started comparing themselves to one another. Spencer wanted a progressive way to talk about body image with her girls, but when she looked in magazines, she saw women’s bodies were often compared to the shapes of fruits, such as a pear or an apple.  Items that seemed less than empowering.

“How am I going to teach my daughters that they’re a piece of fruit?” she said. “I decided that women are precious and each one is a gem.”

Spencer started aligning women’s body shapes with four different jewels:  diamond, ruby, emerald, and sapphire. Those four gems make up the acronym for her company DRES, which launched in 2007.

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DRES since has become a network of personal stylists. They get DRES certified to find clothes that best fit a woman based on her body shape. The stylists take measurements of their shoulders, bust, waist, and hips. Then a formula Spender developed classifies them as a particular jewel.

Spencer’s first DRES book was on the basics of the styling system. How it works and what it all means. Her second book, launching this week, has several DRES personal stylist contributors and is centered on helping women feel their best.

“It’s more about having inner beauty and it’s more about giving [women] the tools to get there,” Spencer said.

Registration for the event is $20 and includes a copy of the book.