Imagine having vitamins and supplements selected specifically for you based on your health needs, pre-packaged in convenient morning and evening packets, and delivered to your home like clockwork every 28 days. No more trips to the drugstore. No more scanning the web in search of affordable products. No more wondering if you are taking the right dosage or if you’re taking your vitamins at the right time.
Vitamin Packs, a Snoqualmie-based company that launched in July and currently is in the beta testing phase, makes all this possible, and is gearing up to disrupt the $36.1 billion vitamin and supplements industry. The company offers personalized nutrition in twice-daily packets, tailored to each customer’s specific nutritional needs. When subscribers sign up, they complete a health assessment that includes basic questions, nutritional concerns and goals, and medications they currently are taking.
In concert with a proprietary technology called Sage, in-house nutritionists review the assessments before Vitamin Packs creates customized vitamin and supplement packages in hospital-grade packaging. There are more than 70 different vitamins available, which means there are more than 1 trillion potential combinations. Each shipment contains vitamin packs, along with a travel pouch and detailed information about each vitamin and supplement. With their subscription, customers also get access to a nutritionist, Monday through Friday, and to a Knowledge Center, tailored specifically to their health needs.
The company was started by CEO Jason Brown and co-founders Tamara Bernadot, now senior vice president of nutritional development, and Prem Thudia, now chief technology officer. The trio worked together for two decades on a project that would become the first iteration of Vitamin Packs.
In 1997, Brown learned about a prototype called Alive that was being developed by Baxter Healthcare and GNC. Baxter and GNC wanted to create a retail store that offered personalized nutrition, and they did so with a machine that, based on user input, created tailored vitamins for individual customers. Meanwhile, Brown was developing Natural Apothecary, a natural drugstore that today is known as Pharmaca. When he heard about Alive, he was impressed. He contacted the creators to learn how he could get involved.
The partners began working in doctors’ offices to create customized vitamin packets, before going on to work with the Pritikin Longevity Center, Dr. Andrew Weil, the Zone Diet, and Drugstore.com. Drugstore.com acquired Brown’s company in 2003, and eventually divested Alive, but the concept of personalized nutrition stuck with Brown.
Knowledge was a key driver for the Vitamin Packs team, which wanted to fill the gap between what consumers need to know and what they actually know.
Vitamin Packs was started with $500,000 of personal investments, as well as $1.5 million from angel investors who know Brown. Brown said they plan to raise a few million more, but don’t need as much money as a direct-to-consumer retailer. Regardless, Brown is determined to revolutionize the industry.
“What is disruptive about what we do is that we give you real recommendations, superior packaging, and the convenience of having it show up at your door when it’s time … and we keep doing the research for you,” said Brown.
What’s next for Vitamin Packs? Refinement, development, and growth.
Thumbnail illustration by Jorgen Burt