Comcast recently announced the next phase of Comcast RISE, a multi-year program with goals and initiatives to support local small businesses owned by people of color and impacted by COVID-19.

This second phase of RISE, which stands for Representation, Investment, Strength, and Empowerment, opens up eligibility to all BIPOC small business owners in Washington. Business owners can apply for grants and other related assistance and resources, like marketing consultation and media campaigns.

Grants of up to $10,000 will be distributed early next year alongside consulting and media and technology resources. This will help such U.S.-based small businesses (which must have been operating between three and five years) build long-term success and boost its operations after a tumultuous year.

The media and technology resources program utilizes state-of-the-art technical support from Comcast Business and marketing expertise and media platforms at Effectv, the advertising and sales division of Comcast. This opportunity includes advertising and marketing consultations, a 90-day TV campaign, computer equipment, and voice services, and commercial creative production services. 

Additionally, Comcast has created the Comcast RISE destination on the X1 platform. The RISE destination, which can be accessed from the X1 voice remote, provides resources and news for small businesses.

“We created Comcast RISE to partner with small businesses and give them access to tools to help them survive the pandemic and thrive,” SVP for digital and customer experience at Comcast Business Teresa Ward-Maupin said in a press release.

Comcast RISE is part of the $100 million Diversity, Equity, and Inclusion initiative that Comcast launched this summer. In October, the first phase focused on Black-owned small businesses. This second phase opens up eligibility to include all Black, Indigenous, and People of Color (BIPOC)-owned small businesses across Washington state. 

“Fueling the success of small businesses is what our business is all about. We partner with them to better understand their needs and what we can do to help them grow. Our success is their success,” vice president of sales marketing at Effectv James Lavallee said in the release.

To learn more about Comcast RISE and to apply for a grant, visit the website backed by Comcast Business and Effectv here.