No more waiting in line thanks to Amazon Go

Amazon today introduced Amazon Go, a new shopping concept that eliminates the frustration of waiting in long lines by getting rid of the checkout lane entirely.

The store provides a checkout-free shopping experience that utilizes the same technology as self-driving cars to detect which products are taken from (or returned) to the store’s shelves and keeps track of the items in a virtual shopping cart. Shoppers simply enter the store using the free Amazon Go app, select the items they want to purchase, and walk out. After leaving the store, the app charges the customer’s Amazon account based on the items they walked out with. Amazon calls this its “Just Walk Out Shopping” experience.

The 1,800-square-foot store, which opened today to Amazon employees for beta testing, is located at 2131 7th Ave. in Seattle and will open to the public in early 2017.

Amazon Go features a variety of grocery essentials and ready-to-eat foods that are prepared in-house and sourced from local kitchens and bakeries.

“Four years ago we asked ourselves: What if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping,” the company states on its Amazon Go webpage.

Want to find out more? Watch this video about Amazon Go.