Courtesy Persona

In a world dominated by e-commerce, it’s easy to feel as if personal touch has gone missing. But it’s always good to remember that actual people run e-commerce companies with the purpose of making consumers’ lives easier. There is a story behind everyone’s business, even digital ones. Jason Brown is no exception.

Brown is the cofounder and CEO of Persona, a company that provides customers with nutritional supplements. “(Persona was) created to help people live healthier lives by addressing acute and chronic challenges in nutrition,” Brown explained. The supplements Persona provides can help people get a better night’s sleep, aid digestion, elevate energy patterns, and improve overall mental status — all via a daily dose made especially for the customer.

Persona is available in 62 countries, which, for Brown, means there’s a lot of traveling and meetings. His typical work day begins at 6 a.m., with him usually communicating with Europe and other parts of the United States. Then, he drives to the Persona office in Snoqualmie to touch base with his team before more one-on-one calls with clients around the world.

Persona is now a well-established and popular international nutritional business, but the road to success wasn’t the smoothest.

“My mom told me I was going to own a company and build companies. The word ‘entrepreneur’ didn’t enter my life until my mid-20s,” Brown said. “I always knew I was going to buy and sell stuff, and my mom, sadly, passed when I was 21. (This) was who I was from her perspective,” Brown said.

At 19, Brown dropped out of college, where he was seeking a dual degree in business and law. He was then a newly single dad who needed to support his family, and that’s when he started pursuing the vision his mother had for him.

He started his entrepreneurial career with a clothing business. Then, in 1995, he switched to the healthcare track by opening an AIDS pharmacy. A few years later, he built the custom nutrition company that later became Persona.

“We make differences in people’s lives. We get emails and reviews all the time that men and women have had a life-changing experience,” Brown said.

Brown’s now been an entrepreneur for around 44 years and has never looked back. In his free time, he loves to travel with his large family, which includes five children and seven grandchildren.

Photos below courtesy Jason Brown


5 a.m. | My day starts with my 3-year-old daughter, Victoria.


6 a.m. | I arrive at the Snoqualmie-based Persona headquarters. My love of fresh air and light is reflected in my office, with its open windows.


6:30 a.m. | Chatting with my employees to get an update on the latest business operations.


7 a.m. | I am one of three founders of Persona Nutrition. Here I am with cofounder and chief nutrition officer Tamara Bernadot.


7:30 a.m. | Bernadot and I, along with Persona’s other cofounder and CTO Prem Thudia, who lives in India, meet.


8 a.m. | Heading out to catch a flight to New York City.


9 a.m. | I’ve got my coffee and I’m ready for take-off — let’s fly!


10:30 a.m. | One of my favorite things about our packs is how convenient they are to travel with. It’s so easy to bring these sorted supplements.


5:30 p.m. | I’m taking a taxi ride through the heart of New York City.


5:45 p.m. | Times Square: There are lots of meetings happening on this block.


7:30 p.m. | My meeting continues.


8 p.m. | I have one more meeting, then it’s on to dinner with colleagues and friends.