In This Issue

425 Business Magazine Issue

August 2016

Turning it Loose on the Trombone

Photos by Rachel Coward

The trombone is Keith James’ creative and social outlet Keith James’ project-management skills are in high demand in the tech industry. Since graduating from Arizona State University in 1991, the…

Public Relations for Startups

Illustration by Alex Schloer

Should you hire a PR firm to help you launch? Nailing down the company’s message is an important yet often overlooked aspect of entrepreneurship. Potential customers have to know what…

Product Marketing in a Web-Based World


Companies may be focusing on digital to drive their advertising campaigns, but offline options can be just as viable or even more so, experts say. Assuming you’re old enough, think…

Office Envy: Clarisonic


Clarisonic invented its skin-cleansing brush in 2004, and has since sold over 15 million devices. The company claims its handheld instrument cleans six times better than hands alone. The award-winning…

A Coding Reboot


Trade school Coding Dojo claims it can turn anybody into an entry-level programmer in 14 weeks. Is the Bellevue-based company sparking economic reform at the same time? Growing up in…

Linking Bellevue College with the Workforce

Al Lewis’ varied career prepared him well for his job as Bellevue College’s vice president of economic development. His new task? Creating tomorrow’s workforce. There’s a strong likelihood that Bellevue College will…

On the Books

60 Seconds & You’re Hired!  Robin Ryan, Penguin Books, $15 paperback Robin Ryan’s classic 1994 book 60 Seconds & You’re Hired! is all about the interview, which is the key…

Inside Threat

Illustration by Sarah Eklund

Easy access to information means employees can jeopardize a company’s security In 2006, computer forensics expert Kris Haworth was sent to Pakistan to investigate possible cybercrime. The stakes were high:…

Lessons from a CEO: BitTitan’s Geeman Yip

After 10 years of bootstrapping, Kirkland darling BitTitan closed a $15 million Series A in June. And, when the first wire transfer from that round was transferred into BitTitan’s account,…

Real Estate Hits a Frenzied Pace

Thanks to historically low interest rates and strong job growth, the real estate market still is humming with activity. In their latest earnings reports, JPMorgan Chase, Wells Fargo, Bank of…

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