Frequent flyers who are becoming new parents won’t have to worry about losing their elite flyer status with Alaska Air’s new Elite Leave program
Elite Leave allows members to extend their status for an additional year when they go on parental leave. For example, those who have or will take parental leave that ends this year can extend their status through the end of 2018.
The idea for the program came about when a frequent flyer reached out to the airline after she had a baby and was upset about potentially losing her MVP status. The request made its way up to Alaska’s leadership, and they were eager to find a solution.
“So many of us at Alaska are working parents supporting families,” said Alison Carpentier, Alaska’s director of brand loyalty and a parent of two. “We understand the unique challenges faced by working moms and dads, and this is our way of saying ‘Fellow working parents — we hear you, and we’re here to support you. (And, we think you’re doing a great job.)”